TEAM BRADY CHOOSE THE SETAI, MIAMI BEACH, AS HOME FOR THE E1 SEASON FINALE
Miami Beach, USA, Wednesday 5th November 2025: Team Brady is delighted to announce The Setai, Miami Beach as its Official Luxury Hotel Partner for the 2025 UIM E1 World Championship Season Final in Miami, cementing a collaboration that unites peak performance and timeless sophistication on one of the world’s most glamourous coastlines.
As Team Brady arrives in Miami to defend its title as reigning Champions of the Water, the team will make The Setai its home for race week, an environment defined by craftsmanship, refinement, and a shared pursuit of excellence. The partnership also brings The Setai to the center of the action as host of The Team Brady Leaders’ Summit, an exclusive VIP gathering of partners, innovators, and industry leaders to mark the close of another landmark E1 season.
Renowned for its fusion of Art Deco heritage and Asian-inspired design, The Setai stands as an icon of modern luxury. Its understated exclusivity and appeal have made it a favourite of world-class athletes, artists, and tastemakers alike and the perfect venue for the current Champions to rest and rejuvenate around their busy racing schedule. With the elegance of The Setai as its backdrop, this partnership marks a fitting close to an electrifying season.
Ben King and Joe Sturdy, Co-Team Principals of Team Brady, said: “We’re thrilled to partner with The Setai, a hotel that perfectly embodies the same commitment to excellence and attention to detail that drives Team Brady. The Setai is synonymous with quiet confidence and precision — values we live by both on and off the water. For our team, partners, and guests, there’s no better place to celebrate the culmination of the season than at one of the most exclusive destinations in Miami Beach.”
Shaul Nakash, Ownership, The Setai, Miami Beach, commented: “We are delighted to welcome Team Brady to The Setai for the E1 Season Finale. This collaboration is a natural fit, bringing together two worlds that share the same values of excellence, precision, and vision. Just as Team Brady leads with determination and innovation on the water, The Setai is dedicated to offering an unparalleled standard of hospitality on Miami Beach. We are proud to host the team, their partners, and guests during such an exciting and meaningful moment in the season.”
About Team Brady
Celebrated as one of the world’s most successful sports stars, 7-times Super Bowl Champion Tom Brady has established himself as a team owner in the E1 World Championship – electric boat racing with a focus on sustainable solutions.
Team Brady embodies Tom’s fiercely competitive spirit, as well as his desire to be at the forefront of innovation and inspire action for a sustainable future. With multiple powerboat champion, Sam Coleman, and elite motorsports driver, Emma Kimiläinen, Team Brady races
against 9 other celebrity-owned teams in iconic waterside destinations across Europe, the Middle East, Asia, and the US.
Tom is known for his greatness on the field of play, and through his ambition, leadership and ability to perform under pressure, Team Brady carries forward Tom’s relentless pursuit for sporting excellence as it secured inaugural E1 World Championship in 2024.
- For more information and updates, visit teambrady.com
- Find us on socials: @e1teambrady
About The Setai, Miami Beach
Situated ocean-side in the heart of Miami Beach, The Setai, Miami Beach is an award-winning, international leader in hospitality and the hotel of choice for the sophisticated international traveler.
The Setai masterfully combines the warmth of Asian hospitality with the best in personalized service, the latest in-room technologies and truly rarified comfort. Housed in a restored 1936 landmark building within the historical Art Deco District, The Setai has been artfully designed, weaving the aesthetics of the Far East into its original Art Deco facade.
The Setai features 91 Art Deco rooms, 3 Pool Villas and 62 Ocean Suites, including the Penthouse, and incomparable amenities including three temperature-controlled sparkling pools, beachfront services, exceptional dining experiences led by Executive Chef Vijayudu Veena, Valmont for The Spa at The Setai, Miami Beach and a Clefs d’Or Chief Concierge.
The hotel has been honored with the Forbes Travel Guide Five-Star Award every year since 2015, is a proud member of The Leading Hotels of the World, holds the distinction of Two Keys in the Michelin Guide, and has earned the prestigious AAA Five Diamond Award. It has also been celebrated in Condé Nast Traveler’s Readers’ Choice Awards.