Friendly, welcoming Zermatt, with its grandiose panoramas of snow-capped peaks that include the legendary Matterhorn, boasts the longest winter season in Europe and the highest skiiing area. Horse-drawn carriages in summer and snow sleighs in winter add further ambience to Zermatt's quaint Walliser houses and the elegant, often world famous hotels.
The absence of cars has helped bestow an elite status on Zermatt. The picture perfect streets and snow-lined pathways are clean, pristine and romantic in atmosphere. In the summertime, walking and climbing enthusiasts can enjoy the unlimited scope of the magnificent mountains and glaciers, while skiing devotees enjoy the seemingly endless pistes in wonderful powder snow. Zermatt attracts tourists, not only for its fresh and clean mountain air, but also for its excellent restaurants, bars and nightclubs; the tempting, exclusive shops and boutiques and the friendly hospitality of the local residents.