Milan is a city that arouses extreme feelings, just like the city lifestyle. A frenetic, restless rhythm is part of both work and leisure, so much so that it is difficult to stay unmoved and not get overwhelmed by all the cultural and social stimulus.
Maybe for this reason, Milan makes itself indispensable, because it is impossible to feel so alive and full of energy when you are away from the city. Milan is always one step ahead: a laboratory of artistic experiments and a building site for social behavior that is continuously changing. City full of contradictions, ancient and modern, trends and counter-trends, fashion and underground, middle class and working class, but always simply “cool”.

Like the other northern Italian lakes, Lake Maggiore's credentials as a tourist destination go back a long way. The early twentieth century saw a spate of illustrious visitors enjoying themselves in luxurious lakeside villas and verdant gardens.

The most popular Lake Maggiore resorts are on the western shores of the lake. Stresa is a lovely town with beautiful villas and gardens (some open to the public), a good climate and lake views. From the town a cablecar takes you up Monte Mottarone, where from a height of over 4,000 ft you can enjoy views of the Alps and the other lakes.

If you spend time at Lake Maggiore, you will soon become familiar with the name of the Borromeo family, who still own the islands named after them. Their most celebrated scion, St Charles Borromeo, was born in the castle in Arona, at the southern end of the west shore. A gigantic statue in the town celebrates San Carlo; if you climb up inside the hollow structure, you can admire the view through the Saint's eyes.

The Borromean Islands are unmissable Lake Maggiore tourist attractions. There are three open to the public, containing beautiful gardens, small settlements and restaurants.

The snow-clad mountains of St. Moritz are loved by ski enthusiasts from all over the world. Outstanding accommodations and nightlife are just the trimmings for a winter playground of superlative quality. Oberengadin's mineral springs are also a major drawcard. St. Moritz is the most famous ski resort in the world: chic, elegant and grand with a very cosmopolitan ambience. It lies in a beautiful setting around the lake in the Engadin valley. The 'sparkling dry champagne climate of St. Moritz' is legendary: its famous sun shines 322 days of the year. The famous health springs have been in use since the Bronze Age and a modern spa complex complements their soothing properties. St. Moritz is the birthplace of winter tourism and modern winter sports in the Alps and is Switzerland's only Olympic host resort. It literally offers 'snow how' at its best: skiing - downhill and cross-country - the Cresta and Bob runs; horse races, polo and golf on the frozen lake, plus a consummate nightlife, gala events, shopping fashion shows and much more.

Friendly, welcoming Zermatt, with its grandiose panoramas of snow-capped peaks that include the legendary Matterhorn, boasts the longest winter season in Europe and the highest skiiing area. Horse-drawn carriages in summer and snow sleighs in winter add further ambience to Zermatt's quaint Walliser houses and the elegant, often world famous hotels.
The absence of cars has helped bestow an elite status on Zermatt. The picture perfect streets and snow-lined pathways are clean, pristine and romantic in atmosphere. In the summertime, walking and climbing enthusiasts can enjoy the unlimited scope of the magnificent mountains and glaciers, while skiing devotees enjoy the seemingly endless pistes in wonderful powder snow. Zermatt attracts tourists, not only for its fresh and clean mountain air, but also for its excellent restaurants, bars and nightclubs; the tempting, exclusive shops and boutiques and the friendly hospitality of the local residents.