Sina Villa Medici, Autograph Collection

Suite Privileges Terms

• Florence Suite
• Royal Suite

Information and pricing is subject to change without notice, including changes in the currency exchange rate. All prices are per night, per room, double occupancy, unless otherwise noted. Prices may vary by day of travel, season, duration and are subject to availability at time of booking. Valid on new reservations, not combinable with other offers unless otherwise noted and not applicable to groups. Resort fees, gratuities and taxes are not included unless specified.

Gucci Museum

Prince Corsini Palace Garden

Chiesa San Miniato Al Monte

Bardini Museum

Teatro del Sale

The Mall Outlets

Uffizi Museum

SINA VILLA MEDICI and FRIDA'S FLORIST

SINA VILLA MEDICI CONTINUES ITS PATH OF OPENING UP TO THE CITY: FRIDA’S FLOWER BOUTIQUE DEBUTS, BETWEEN ART AND HOSPITALITY

Sina Villa Medici reaffirms its vocation to be more than a hotel: a space open to the city, where art, culture, and beauty become part of everyday experience. Continuing the path undertaken in recent years towards greater openness to Florence and its visitors, the hotel enriches its offering with a new in-house flower boutique in collaboration with Frida’s, the Italian Flower Company that transforms floral design into art.

As of April 1st, the hotel’s common areas and spaces are enhanced with colors and fragrances thanks to fresh flowers, undisputed protagonists of compositions available as “prêt-à-porter” bouquets in vibrant hat boxes, as well as bespoke arrangements created on the spot. Stabilized flowers, a long-lasting element of refinement, complement the freshness of natural blooms without replacing them. The boutique is open daily except Sundays, from 9:30 am to 1:00 pm and from 4:00 pm to 7:00 pm, under Frida’s supervision to ensure a carefully curated and personalized service.

This partnership goes beyond the boutique itself: the natural elegance of fresh flowers will enrich common areas, enhance high-category rooms, and bring botanical touches to the restaurant, turning every visit into an immersive experience. Guests will also be able to take part in “Bloom Lab” workshops or enjoy in-room floral services, fully embracing the philosophy of Sina Villa Medici: openness, sharing, and beauty as core elements of hospitality. Marie Tinti, Creative Director of Frida’s, comments: “Florence is art and culture at every corner. Bringing Frida’s here means creating experiences that speak of beauty, elegance, and attention to detail—values we share with Sina Villa Medici and that turn every moment into something memorable.”

Fernando Pane, General Manager of Sina Villa Medici, adds: “We have always worked to open the hotel to the city and to Florentines. With Frida’s, we add a touch of natural refinement to our spaces, offering an experience that blends luxury, culture, and design in harmony with our philosophy.” Since 2008, Frida’s has built its identity around elegance and floral design artistry, with over 25 boutiques and ateliers across Italy. The partnership with Sina Villa Medici represents a new and distinctive chapter in Florentine hospitality, where luxury hospitality and floral creativity come together to surprise and inspire.